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PwC predicts robust recovery for sports industry |
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Written by JASports.net
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Thursday, 27 May 2010 |
A PricewaterhouseCoopers report has said the
global sports industry will rise in value from $114 billion this year to
$133 billion by 2013, an annual growth rate of 3.8 per cent.
“Stripping out the effects of major one-off
events, an underlying trend of steadily rising spending is emerging,”
said Julie Clark, UK head of sport, at PricewaterhouseCoopers LLP.
Gate receipts will expand from $43.2bn in 2009 to $49bn in 2013 and
remain the largest component of the market.
Sponsorship will be the fastest-growing sector of the industry,
increasing value from $29.4 billion in 2009 to $35.2 billion in 2013.
Media rights will grow from $23.1bn in 2009 to $26.7bn four years
later.
“Long term contracts will to some degree insulate media rights from
the downturn, and as a result media is the only category where spending
for ongoing events increased in 2009,” said Clark. “However, weak
conditions in the advertising market have been limiting renewal
increases since then.
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Last Updated ( Thursday, 27 May 2010 )
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Track & Field 
