The athletics sprint capital of the world, Jamaica, is getting
ready to host the ‘sprint of golf’. It will be a fast-paced,
exciting and exhilarating tournament next April featuring 16 of the
world’s best women golfers, playing on some of world’s finest greens
at Cinnamon Hill in Montego Bay, competing for a purse of US$1 million.
The tournament,
dubbed the Mojo 6, Jamaica, has the backing of the LPGA and the Government
of Jamaica. It will be played under the new Raceway Golf format
– which includes arena-style made-for-TV type execution – designed
to attract new viewers and new interest in the sport. It will
be the first time the LPGA will be trying this format on its tour.
The tournament will signal Jamaica’s
return to the list of international golf venues for the Ladies Professional
Golf Association, LPGA after twenty years. That is way too long
for the Minister of Youth, Sports and Culture, the Honourable Olivia
Grange, MP who has been working with tournament organisers Mojo Marketing
and Media to get this event to Jamaica.
Minister Grange, who attended the
made-for-webcast launch event in Orlando, commented that hosting the
tournament at this time was critical for the strengthening of our sports
tourism strategy, which is very experience-focused.
“The Mojo 6 is the ideal
platform to bring women’s professional golf back to Jamaica after
a 20-year break, and it comes at a time when we are strengthening our
sports tourism product.
“We want people to come to Jamaica
for our beauty and sun and our culture and for thrilling experiences,”
she shared.
“Mojo is thrilled to work
with the Government of Jamaica, through its Ministry of Youth, Sports
and Culture, and Ministry of Tourism, as well as with the LPGA, to formally
introduce the exciting Raceway Golf format to the golfing world and
to a larger, more diverse audience who may not have watched golf in
the past,” said Ed Moses, Olympic champion and co-founder of Mojo.
Top LPGA players Paula Creamer, Christina
Kim and Suzann Pettersen, have already confirmed their participation
in this debut event.
“I’m honoured to be invited to
play in The Mojo 6 in Jamaica,” said LPGA player Paula Creamer. “Not
only is this exciting for the players who will have the opportunity
to select their competitors in a unique, head-to-head format, but it
will also bring an added level of excitement for both new and avid golf
fans.”
ABOUT RACEWAY GOLF
Played over two days, Raceway Golf
pits 16 top players against each other to battle out a series of six-hole
matches to crown a winner. On the first day, each golfer has three separate
six-hole matches to accumulate points to establish a Day One ranking
from 1 to 16. The top eight golfers move on to Day Two, Championship
Day, and compete in a tournament bracket single-elimination, where three
match victories crown the champion. Further, Raceway Golf players face
new challenges throughout the tournament as hole set-up changes after
each round, which forces players to develop personal strategies and
make risk-reward considerations when picking their opponents on Day
One.
ABOUT MOJO MARKETING & MEDIA
Mojo Marketing & Media is the
first and only entertainment company whose mission is to encourage people
to fully develop their personal social conscience, take action and get
involved in making a positive difference in the lives of others. Mojo
is deliberately structured as a for-profit company and is managed to
maximise profitability to enhance its ability to help others. Mojo derives
its operating revenues entirely independent of any funds donated to
the charitable causes it showcases and 100 percent of the funds donated
to a charity go to that charity. Based in Burbank, CA, Mojo is committed
to sustainably managing its operations to protect the environment. To
learn more about Mojo Marketing & Media or any of its projects,
visit www.mojomarketingandmedia.com or www.themojo6.com.
ABOUT THE LADIES PROFESSIONAL
GOLF ASSOCIATION
The LPGA was founded in 1950 and
today boasts a membership comprised of world-class LPGA Tour professionals
and more than 1,300 dedicated Teaching and Club Professionals (T&CP).
Players on the LPGA Tour, who represent more than 25 countries, compete
globally showcasing the very best of women’s professional golf. LPGA
T&CP members directly impact the growth of the game through teaching,
coaching and management positions, and oversee programmes aimed at increasing
the involvement of women, girls and youth in golf. The LPGA’s vision
is to inspire, empower, educate and entertain by showcasing the best
golf professionals in the world. Its mission is to be a leader in the
world of sports, to promote economic empowerment for all members, and
to serve as role models on and off the course. The LPGA is headquartered
in Daytona Beach, Fla. For more information on the LPGA, log on to www.LPGA.com.
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